Thread:MondlichtPanda/@comment-37484301-20200302021510/@comment-37915141-20200326163328

I think the professional way is:
 * link if it's a link itself (e.g. website, Twitter handle)
 * text made into link if it's a link to a page on the site (e.g. link to the book/series categories)
 * reference if it's a text referencing a link (e.g. when talking about a blogpost or tweet)

For example:

Jennifer Hepler
Jennifer B. Hepler, alias JBH, attended Latin club in high school and has been interested in Rome ever since, as revealed in a blog post about A Courtesan of Rome. On June 4, she tweeted that she had accepted a position at Storyscape and left Pixelberry after finishing A Courtesan of Rome. After Storyscape's shutdown, she returned to Pixelberry.

Twitter: @JBHepler
 * A Courtesan of Rome
 * Desire & Decorum
 * Save the Date